Background
The last Visit Perak Year campaign took place in 2017 under the theme “World of Wonders.” Its primary aim was to introduce tourists to the diverse range of tourism products available in the state of Perak. Following the success of the 2012 campaign, the data from the Domestic Tourism Survey by the Department of Statistics Malaysia showed a significant increase in tourist arrivals, especially domestic visitors, from 4.065 million in 2011 to 5.674 million during the Visit Perak Year 2012.
There was a noteworthy surge in domestic tourist arrivals in 2017 too, with 7.639 million compared to 7.202 million in the preceding year.
The impact of the 2017 Visit Perak Year campaign was remarkable, propelling Perak to become the second most visited state by domestic visitors after Sabah, welcoming a staggering 21.0 million visitors in 2019. Of this total, 10.1 million were domestic tourists, while the remainder were day trippers. In total, domestic visitors spent an impressive MYR7.8 billion in the state during that year.
In 2017, an additional allocation of RM10 million was approved under the State Economic Action Council to Tourism Perak Management Berhad for the implementation of the Visit Perak Year campaign. This additional funding indirectly highlighted the significance of this sector to entrepreneurs across various industries in Perak, providing a direct multiplier effect.
Vision
VPY2024 envisions a promising future for Perak, one where the state stands as a premier destination in the segments of ecotourism, culture, heritage, and gastronomy. It strives to establish Perak as a competitive, sustainable, and inclusive tourism hub.
Mission
VPY2024 aims to enhance tourism infrastructure, preserve our unique cultural identity, and provide unforgettable experiences to all our visitors:
- Promote sustainability:
By preserving natural beauty and cultural heritage, TMP2024 is dedicated to sustainable development, ensuring Perak’s unique assets are conserved for future generations. - Enhance competitiveness:
The campaign aims to modernize tourism infrastructure and services to make Perak more competitive on a global scale, providing top-notch experiences to travellers. - Foster inclusiveness:
TMP2024 embraces all travellers, encouraging cultural exchange, supporting local communities, and ensuring that Perak remains a welcoming destination for all.
Objectives
- Attracting 8.0 million domestic tourists and 350,000 international tourists to Perak.
- Generating MYR 10 billion in tourism revenue.
- Strengthening and promoting Perak’s tourism products through collaborative efforts with various agencies to enhance competitiveness and relevance among other states.
VPY2024 is a comprehensive campaign poised to shape the future of Perak’s tourism sector, prioritizing sustainability, competitiveness, and inclusiveness. It is an exciting journey that extends an open invitation to all to discover the “Promising Perak” – a destination rich in culture, heritage, and natural beauty.
Logo
As with previous Visit Perak Year campaigns, VPY2024 has its unique logo. The logo is designed to represent the state’s reputation and symbolise its strengths.
Each colour and geometric pattern represents a unique strength of Perak, with the following meanings:
- Pink: relaxation and family
- Green: ecotourism
- Blue: island and creativity
- Orange: heritage, culture and handicraft.
The rationale behind the logo includes:
- The woven pattern resembles the traditional Rumah Kutai, a weaving art on the walls of traditional Perak houses.
- The woven pattern also symbolises the unity of all races and people in Malaysia in general; and in Perak specifically.
- The bird shape represents the ecotourism sector, a key strength of Perak’s tourism industry.
- The VPY lettering refers to Visit Perak Year, a fundamental aspect of the logo.
- The traditional roof shape resembles the roofs of traditional Perak houses and the Istana Kenangan.
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