IPOH, 20 December 2023 – Grab Malaysia announced its inaugural collaboration with Tourism Perak as a strategic partner for Visit Perak 2024. Together with Tourism Perak, Grab Malaysia aims to leverage technology and partnerships to facilitate a seamless travel experience to drive tourism growth in Perak. Renowned for its captivating culture, landscapes, and gastronomy, the goal is to attract more than 8 million domestic and international tourists throughout 2024.
As a pivotal part of Perak’s digital transformation, this collaboration goes beyond contributing to the state’s economy and tourism revenue. It focuses on improving accessibility and ensuring an enhanced and seamless travel experience for tourists, through 3 key areas:
Exclusive e–hailing partner
Grab Malaysia will play a role in ensuring tourists have convenient and reliable transportation options throughout their visit in Perak. Through its extensive network of driver-partners and app features, Grab will provide tourists easy access to explore Perak seamlessly,
5-Star Dining Experience with GrabFood
Tourists and users will have access to a curated list of 5-star restaurants in Perak through Grab Food, ensuring a delightful culinary experience with the region’s best and top-rated cuisines.
Driver-Partners as Ambassadors
Perak’s driver-partners will undergo online training sessions, empowering them with the knowledge and awareness needed to serve as ambassadors for Visit Perak 2024. This initiative not only elevates the quality of service but also fosters a positive and welcoming environment for tourists.
“We are excited to be the strategic partner for Visit Perak 2024. As the most accessible, reliable, and preferred platform for everyday services, tourists can depend on Grab for a safe and reliable way to explore more of Perak. With one app serving 500 cities across 8 SEA countries, we are committed to providing seamless and memorable travel experiences for all visitors to this culturally rich destination,” said Ben Chin, Director of Country Strategy and Outer Cities, Grab Malaysia.
Yang Berhormat Loh Sze Yee, Perak State Executive Council for Tourism reiterates Chin’s sentiments, “This collaboration aligns with our digitisation efforts, ensuring a techforward experience for tourists. By integrating Grab’s digital services into our tourism efforts and enhancing accessibility through modern travel solutions, we hope to give the visitors of Perak a smooth and unforgettable journey”.
Grab Malaysia will be a key partner in advancing the Perak State Council’s vision for enhanced tourism through Visit Perak 2024 — an initiative designed to attract more tourists and boost
Perak’s appeal as a leading tourism destination in the region. This strategic partnership is dedicated to fostering tourism and cultural growth within the state.